Streaming revenues are bringing a real dimension to music industries in emerging markets, allowing more and more to pursue a professional career as an artist in countries around the world. Spotify has always introduced new ways to engage the audience. The website's editorial team of experts has refused to stick to traditional ways of classifying music based on its genres. They were the first to classify music according to our moods.
It's the best solution for music lovers, who don't want to limit themselves to just one musical form. Multigenre playlists offer a number of different soundtracks for your happy, sad, optimistic and many other moods. Autoplay is an evolving concept in the music scene that didn't exist before. iTunes and other digital music platforms only provided limited libraries for users.
There weren't many ways in which a user could receive suggestions for new content without having to buy it to increase their personal music library. Spotify has a unique algorithm that suggests new, relevant content to users once they've finished their current playlist or album. Spotify is the first website that made autoplay popular with the audience with its precise suggestions. The autoplay feature can now be found on all current streaming platforms, thanks to Spotify.
The global music industry has been hugely affected by the COVID-19 pandemic. Due to the worldwide lockdown, almost all musical events were canceled. The musicians had to postpone their projects or publish them online. This has led to an enormous loss.
To help musicians combat the devastating situation, Spotify has included a new feature that allows fans to donate directly to artists. The money donated by fans goes to a charity that the artists have chosen or to the artists themselves. Although some Chinese streaming services such as Kuwo, QQ Music and Kugou had already started this movement, Spotify was the first to launch it worldwide. Images are more appealing to the masses than just audio.
Using this knowledge, Spotify has launched a new tool called Spotify Canvas that allows musicians to upload a short video loop that accompanies the songs. Although it was released a few years ago for some musicians, the company officially launched it in February of this year. The videos have to be 5 to 8 seconds long and will play in a loop until the song ends. According to the survey conducted by Spotify, 5% of listeners are more inclined to listen to music via streaming, 9% are interested in visiting the artist's profile and 20% are likely to include the song in their playlists while using Spotify Canvas.
Spotify has been trying to create a tool that allows podcasts to mix relevant music with their playlist, Your Daily Drive. It had both news podcasts and songs from the user's personal listening history. Anchor, Spotify's podcast platform, has launched a new feature that allows podcasters to combine any full track from the Spotify library into their programs, without the need for licenses. Podcasters will be spared the expensive licensing process with the new release.
People listened to music together, shared discoveries, and referred friends for musical curatorship. Thinking about the music industry, it's almost absurd what the music business was like in the early 2000s. For the first time, users could see what their friends were listening to and discover new music or share music with them. Spotify brought about a revolutionary change in the music industry, meeting the needs of both the audience and the music industry with its innovative tactics.
Often accused of “destroying the music industry”, Spotify is described as the demon that democratized music in exchange for monthly misery, stripping the industry's creative geniuses of the revenues they could have enjoyed previously by selling CDs. iTunes made some changes to the contemporary music scene, there was a lot to do to change the mentality of an entire generation that believed in getting free music. .
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