Thanks to international DJs and music producers who drew attention to the genre, as well as to Ray of Light, a 1998 techno-pop album by Madonna. In an article published in The Guardian, journalist Simon Reynolds pointed out that the adoption of the term EDM by the American music industry in the late 2000s was an attempt to change the name of American rave culture and differentiate it from the rave scene of the nineties. Modern EDM has many different styles, countless DJs, massive music festivals, outstanding venues and international appeal. This subgenre was known as hardcore rave, but as early as 1991, some songs composed of these fast-paced breakbeats, with heavy bass lines and samples of old Jamaican music, were called jungle techno, a genre influenced by Jack Smooth and Basement Records, and later simply jungle, which was recognized as an independent musical genre popular on raves and pirate radio in Great Britain.
Electronic dance music (EDM), also known as dance music, club music, or just dance, is a wide range of electronic percussion music genres created primarily for nightclubs, raves and festivals. After the popularization of EDM in the United States, several producers and DJs, including Carl Cox, Steve Lawler and Markus Schulz, expressed concern that the supposed excessive marketing of dance music had an impact on the art of DJing. As has happened with many industries (retail, online gambling, such as NetBet roulette, gaming and music in general), the Internet provided a platform for EDM artists to reach the U.S. public without going through the radio.
Electronic music became popular internationally in the 80s with an enormous variety of songs, from “Take on Me” by a-ha to “Pump Up the Jam” by Technotronic, and was further refined in the 90s as it became its own musical genre. House music continued to gain momentum as its popularity spread across Europe, and the small Balearic island of Ibiza welcomed a flourishing musical culture in the mid-80s. It was at this time that the American music industry and press were promoting the term EDM, trying to change the name of rave culture in the United States. Technically, EDM is its own genre under the broader umbrella of electronic music, rather than being a general term in and of itself.